Studio DEZA's profile

HARSH AND MERCILESS

Anti-virus complex “Daruna” is a natural drug, and the plants, included in its composition, had been used in the Ayurvedic tradition. In Ayurveda, there are two ways to treat: mitigation of the disease and its symptoms and eliminate the underlying cause of the disease.
“Daruna” in Sanskrit means “harsh” or “merciless”, it reflects its effect on the viruses – elimination. To stress the drug’s effectiveness, we used the image of snake, code giving not only to the image of health and home guardian, but also to the image of surprise attack. Dark colors of the packaging stresses this impression. The name of the drug is duplicated in Sanskrit, spiral shape of the snake refers to the shape of sacred circle.
On the inside of the package for comfort we reflected the scheme of I of the complex application at different stages of disease capaciously in a pie chart.

Creative team:
Project manager: Ekaterina Saburova
Art Director: Oleg Schegel
Copywriter: Julia Bibisheva
Designer: Olga Baol
Illustrators: Olga Baol, Oleg Schegel

HARSH AND MERCILESS
Published:

HARSH AND MERCILESS

Design foranti-virus complex “Daruna” of pharmaceutical company “Perfect Organics”.

Published: